Have your website provide valuable content. If people like what they find on your website they'll come back. If your site is remarkable, there's a better chance that they'll tell others to visit your site. If those people also have websites, audiences, or a media outlet, they may refer many visitors to your site!

• Give away free stuff - it could be valuable information, a service, or promotional gift
• Provide excellent value, above-and-beyond customer support, or a wide selection - stand head-and-shoulders above your competition
• Make it easy for your site visitors to see what you have to offer - Explain WHO, WHAT, WHERE, WHEN, WHY
• Make it easy for your site visitors to like you - use humor, invite their opinion, or other common motivators
• Keep your site content FRESH - whether you're shopping for produce, or clothing, you know yourself that the place that offers the 'newest' is the place that is the busiest
• Write a newsletter with sought-after information to those that you are targeting as visitors to your website - you'll be seen as an authority, and people will naturally look to your site for more of the same